Personal Information

Name :  Neethu Mohan

Mobile:   7902325413

E-mail ID: nmohan2906@gmail.com

                                                                                             

CAREER OBJECTIVE:

To secure a position in an educational institution that promises career growth and to improve myself to be an indispensable asset for the institution.

EDUCATIONAL DETAILS:

Examination  Passed	Board /  University	Discipline / Specialization	School / College	Year of Passing	Percentage   Of Marks/CGPA
Ph.D	CUSAT	Commerce	School of Management Studies, CUSAT	2024
M.Phil	M.G. University	Business Studies	School of Management and business studies	2018	7.89/10
M.Com	Central University of Rajasthan	Finance and Accounting	Central University of Rajasthan , Bandarsindri,Ajmer,Rajasthan	2016	82
B.Com. [hons.]	Delhi University	Finance	Acharya Narendra Dev College, University of Delhi	2014	72
AISSCE	CBSE	Commerce with Mathematics	Modern Vidya Niketan, Aravalli Hills,Faridabad, Haryana	2011	88.25
AISSE	CBSE		St.Anthony’s Convent School,Faridabad, Haryana	2009	84

ACADEMIC PROJECT DETAILS:

• Did a project on “Green Marketing: A study on consumer’s attitude towards environment-friendly products”

          Duration: Project done for B.Com [hons.] degree final submission.

• Did a project on “A study on the Promotional Strategy of Celebrity Endorsement: In special reference to Indian tourism and Gujarat tourism”

          Duration: Project done for M.Com degree final submission

• Did a summer internship in Escorts Pvt. Ltd. , Faridabad, Haryana to study the supply chain management in the farmtrac division of the company from June 1, 2015 to July 10, 2015
• Did an M.Phil. thesis on “A Study on the influence of food labelling on consumer’s buying decision” under the guidance of Dr. Afsal E.M. from School of Management and Business Studies, M.G. University.

PAPER PUBLICATION AND CHAPTER PUBLICATION IN JOURNAL/CONFERENCE PROCEEDINGS

• Paper published titled “Whether to Read or Not to Read”: Assessing the Relative Impact of “Reasons For” and “Reasons Against” Reading Privacy Policies Using Behavioural Reasoning Theory”. International Journal of Human-Computer Interaction, 1-14. (Scopus indexed Q1, ABDC B) (2025).

• Paper published titled “Technology Readiness Motivators and Online Behavioural Advertising: A Perceived Benefits-Risk Assessment Using Privacy Calculus Theory.” International Journal of Professional Business         Review: Int. J. Prof. Bus. Rev, 8(6), 12. (Scopus indexed) (2023)

• Paper published titled ” Impact of Users’ Comprehension of the Privacy Policy in FemTech Apps on their Information Disclosures Intentions: The Mediating Effects of Privacy Fatigue and Privacy Data Control.” Colombo Business Journal. (UGC-CARE listed) (2023).
• Paper published titled “The Mediating Role of Consumption-Oriented SNS Usage on Fear of Missing Out and Social Comparison”, International Journal of E-Adoption (IJEA), 14(1). (Web of Science indexed) (2022).
• Chapter published in conference proceedings of “2019 IIM Indore-NASMEI Summer Marketing Information Systems Conference”, Emerald Group Publishing (India) Private Limited, July, 2019, ISBN: 978-1-78635-428-0.

 

PAPER PRESENTED:

• Presented a paper on “Does Reading Privacy Policy create Privacy Fatigue? A Feature Fatigue Theory Perspective” at 2^nd Pritam Singh Memorial (PRISM) Conference ‘Leading the business of the future: Talent, Technology and Transformation in a changing world’. IIM Nagpur, November 17-19, 2022.
• Presented a paper on “Role of Excessive SNS Usage, Materialism and General Privacy Concerns on Compulsive Buying Behaviour” at a three-day International conference “IIMI-NASMEI Summer Marketing-IS Conference” during July 26-28, 2019 held at IIM Indore.

CONFERENCES/WORKSHOP ATTENDED:

• Attended an International conference on “Booming Service Sector: From Achievements to Growth Prospects” during February 4-5, 2016 held at Sri Guru Gobind Singh College of Commerce, University of Delhi.
• Attended an International conference on “Technology-Led Economy: Prospects and Challenges for Human Capital” during March 21-22, 2018 held at DDU KAUSHAL KENDRA, Cochin University of Science and Technology.
• Attended an International Workshop on Advanced Data Analysis, conducted by DDU KAUSHAL Kendra, CUSAT.
• Attended a one-day workshop on “ why papers get rejected from top-tier journals?” organized by Sugyan Academy on August 2, 2020
• Attended a three-days National webinar on “ Academic Publishing and Research Metrics” organized by SMS, CUSAT from October 7^th to 9^th , 2020
• Attended an International webinar on “Consulting Opportunites In Mangement And Technology” organized by DDU Kaushal Kendra on October 22, 2020
• Attended a three day workshop on “Data Anlaysis Using SPSS” organized by DDU Kaushal Kendra from November 3^rd to 5^th, 2020.
• Participated in Six days online workshop on “Structural Equation Modelling using SMART-PLS-3 from 17^th May, 2021 to 22^nd May, 2021 , organized and conducted by Research Shiksha, India
• Participated in a five days E-Workshop on “Online Workshop on Data Analytics using SMART-PLS (Basic to Advance)” from June 01 to June 05, 2021 organized by Academic Research Practices
• Attended a 6-days online workshop on “EFA, CFA and SEM using AMOS” from August 14^th, 2021 to 18^th August, 2021, organized and conducted by Research Shiksha, India.
• Participated in six-day Online Workshop on Advance Structural Equation Modelling    (SEM) organized by Research Cell, DME in collaboration with Research Shiksha from 23^rd August, 2021 to 28^th August,2021
• Participated in Seven days online workshop on “Structural Equation Modelling using SMART-PLS-3 from 6^th December, 2021 to 12^nd December, 2021, organized and conducted by Research Shiksha, India.

 

FDP ATTENDED:

• Attended 3^rdFaculty Development Programme on ‘Academic Leadership and Institution Building’, during November 12^th to 18^th, 2018 organized by DDU KAUSHAL Kendra, CUSAT.
• Participated in One day Faculty Development Program (FDP) on Understanding Research Paper Rejections conducted on May 16, 2021 in association with SS Edutech.

WORK EXPERIENCE:

• Worked as a guest lecturer in Henry Baker College, Melukavu, Kottayam from August, 2023 to January, 2024.
• Worked as a guest lecturer in St. Stephen’s College, Uzhavoor from July 9, 2024 to March 28, 2025.
• Worked as assistant professor on contract in St.Thomas college, Palai from July 7, 2025 to November 30, 2025

ACHIEVEMENTS AND ACTIVITIES:

• Cleared UGC NET-JRF in commerce, Nov. 2017;
• Cleared SET Kerala in commerce, August, 2017;
• Gold medal holder in M.Com from Central University of Rajasthan as stood first in the university exams;
• First-rank holder in M.Phil (Business Studies) from Mahatma Gandhi University;
• Member of National Service Society (NSS) in Acharya Narendra Dev College, University of Delhi;
• Worked at Leaders for Tomorrow, a non-governmental organisation, New Delhi.
• Life time member of Indian Society for Training and Development (ISTD).
• Assisted as an anchor faculty in the 10 hours session of the program “Kona Kona Shiksha”, conducted by National Institute of Securities Market (NISM) under the aegis of CSR program of Kotak Securities Limited.

Served as the organizing committee member at QUAESITIOS’ 25- International Interdisciplinary Conference on Eco-Cultural Futures (ICECF) organized by the Research Cell and IQAC, St. Steohen’s College, Uzhavoor in association with MG University, Kottayam

POSITION OF RESPONSIBILITY:

Academic Representative of Department of Commerce in Central University of Rajasthan from  2015-16.

HOBBIES AND INTERESTS:

• Reading articles
• Singing
• Mentoring students